Dorsett Hospitality International Limited is an Asia-based hotel group headquartered in Hong Kong. We currently operate 22 hotels with 10 new hotels in the pipeline in Hong Kong, China, Malaysia, Singapore and United Kingdom.
Brand & Marketing Manager 2016-12-30
Responsible to improve the value of the brands or products and generate profits for the company
Responsible the overall image of the hotel brands and position the brands or products versus competitors
Identify and differentiate the brands or products via various marketing activities (social media, digital marketing, corporate brochure etc) in order to promote company brand
Understand the market trends and customers perceptions and behavior and implement different marketing strategies in order to maximize the awareness and visibility in the market and create “noise" and “impact"
Initiative and lead marketing projects, events and advertisement and social campaign for the brands or products
Degree holder in Marketing, Communication, Business administration / ecommerce or related
Minimum 5 years of overall experiences in branding, corporate communication, public relations, advertising/media or luxury brand
Proven language proficiency with strong oral and written in English, Cantonese and Mandarin
Creative and open minded approach with good interpersonal skills
Independent, proactive and attention to details
Wide network of people include advertising, public relations, social media and contracts